The trailer starts off with a fade in which brings us to the first shot, this is used so its not just a cut shot for each one but there is something different to it. It opens with a establishing shot of the house to show where the scene/film is going to be taking place. It gives the impact that it is a normal family who we are going to be watching as there isn't anything different or unusual about the house.
Non Diegetic sound is being played at the start of the teaser trailer until the two main characters are in the room, the music is ordinary which makes us feel like this is a typical family who have no major problems.
You get introduced to the house with a wide shot showing whats in the room working out what the theme of the story is. You can see that by the room and the bump how she is expecting a baby. This associates with the story line of why Annabelle is being brought into the house.
Point of view shot when Annabelle is getting picked up showing the main focus of what/who she is dragging the audiences attention just to her.
Putting Annabelle on the self with the others seeing it using the over the shoulder shot and using the Diegetic sound of the voice 'You know how long I've been looking' and 'she fits right in' So you know that Annabelle hasn't been randomly placed in the house she has a reason of being there with the other dolls for show.
The sound changes when the screen goes blank to black after we have been introduced to Annabelle this shows how you know how something is going to wrong and how now this is where it will start to kick in and get scary.
It shows the comparison to the establishing shot in the morning and the establishing shot on the evening and how the light effects what you feel. You now not only see there house but another one also showing how the scene is going to take place in all that space. It makes you feel uneasy as now you know that something is about to happen.
There is a two shot of the couple in bed showing how they are asleep and there is no bother, its slowly goes into a wide shot making you see out the window. This causes tension for the audience and more of an effect how the camera work is moving slowly as it feels like something is going to pop up keeping the viewers on their toes. There is a close up shot used after this to make it clear and more scarier of what is happening and to just focus on that and nothing around. The effect of the blood splattering out onto the window gives a shock to the audience making them jump fulfilling what a teaser trailer should do. Also another effect that is used is when the woman sits up it all goes blank again. This makes the audience confused as we don't know if shes dreaming or if it is real?
The sound that's used and some effects are vital in this teaser trailer and will be vital in mine. When the woman says 'I like your dolls' instantly in the voice she does our reaction is fear. There is a sound effect after which is effective as it makes us jump as we don't know that someone is there. When this occurs we see a medium shot of a woman so we can see how its relating to what she says as shes holding a doll.
Wide shots are used a lot in this teaser trailer as it creates tension as we can see what the characters can't see. There's a wide shot where you can see the villain appear behind the woman, this makes us jump creating suspense and questions like 'Is she going to survive as there's two against one?' 'What about the baby?' 'Is her husband going to get there in time?' It makes you feel afraid that something is going to happen that you don't want to. The use of the black screen after this happens makes it what a teaser trailer is meant to be like as its not giving to much away but is effective.
The fighting/struggling action is only on for 5 seconds so it doesn't give a lot away just close up images of the characters and objects with flashing images making it harder to see but more effective as everything looks so much more scarier.
The zooming at the end of the teaser trailer to Annabelle goes well with the non diegetic music as when its getting closer the music gets more serious and deeper working well together to make the audience more worried.
The text goes well with everything as it explains about Annabelle and has a story line to it promoting the other film 'the conjuring' making sure that you have to watch that before you watch this making the most important things in the sentence in bold.
The ending of when the blood drips down to Annabelle's eye you know that from there that is when she turns evil. This is very effective as it seems like everything is pulled back and you are just focusing on the blood and the eye of the doll as it goes into a extreme close up.
At the end you can hear the music of a babies toy as the teaser trailer is just left there, giving you no clue of what has happened with the main characters leaving questions and thoughts but not so much making you confused. This would make the audience want to go and watch the film more for answers to those questions.
What i liked? The main things that i personally liked in the trailer is the use of wide shots, i think they are important as its a good way to make the audience scared as you can make things pop up in the background etc. I also like the sound effects of Non diegetic and diegetic as i think when scary music needed to be played it was to make it more mysterious and when the tone of voices needed to be changed and the villain spoke it created a fearful atmosphere. I like the flashing images as it gives away some stuff of whats happening but not to much so I would like to use these things in my trailer as they are the best parts for me.
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