Director - Adam Wingard
Genre - Horror
Plot - When a gang of masked, ax-wielding murderers descend upon the Davison family reunion, the hapless victims seem trapped...until an unlikely guest of the family proves to be the most talented killer of all.
Shot - this type of shot is a close up to show what the plot of the movie is ... People in masks. It gives you an insight to what they look like with a dark effect making it look even more frightening.
Colour - the colours are very dark that's used except for the mask which is the brightest this makes it stand out showing that it is a important prop in 'mise en scene' to the film. The simple colours used white/black/dark grey show how this isn't a Rom-Com or action but how it's a horror. The way the letters are in white makes them stand out from the dark background making it easier to read. The red on the mask indicates blood so you can already tell that the film is going to be scary and have frightening scenes.
Lighting - the lighting mainly focuses on the top of the mask as that's where it's aimed at the most as it making it the main focus to the picture.
Conventions:
-Main image is the focus of the poster, stands out
-Film title in bold to know what it is
-Quote 'did you remember to lock your door?' Giving a tease as to something about a house giving away it's setting. Having it smaller so people know it's not the title but making the two sentences go together.
-The font writing is like it has been written which goes with the effect of the picture as there's lots of scratches.
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